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Management Report & Annexes | Fundamental Information About the Group

1. Bayer at a Glance

1.1 Corporate Profile

The Bayer Group

Bayer is a global enterprise with core competencies in the areas of health care, agriculture and high-tech polymer materials.

Bayer AG, Leverkusen, Germany, acts as a strategic management holding company. It defines the values, goals and strategies of the entire Group. It is also responsible for resource allocation and managerial appointments. Led by Bayer AG, the HealthCare, CropScience and MaterialScience subgroups independently manage their business operations in line with preset objectives.

Bayer HealthCare is a world-leading innovation company in the area of prescription medicines and consumer products. This subgroup researches, develops, manufactures and markets products to improve the health of people and animals.

Bayer CropScience is one of the world’s leading research-intensive companies in the agricultural industry, offering a broad range of innovative chemical and biological products for improving plant health, along with high-value seeds. It also provides extensive customer service to support modern, sustainable agriculture. A further focus is on non-agricultural applications.

Bayer MaterialScience is a renowned supplier of high-tech polymers and develops innovative product solutions for a wide variety of everyday uses. Products holding leading positions on the world market account for a large proportion of its sales.

For more information on the planned stock market flotation of Bayer MaterialScience, see Chapter 1.2 “Group Strategy.”

The holding company and subgroups are supported in their activities by the three service companies Bayer Business Services, Bayer Technology Services and Currenta.

The Bayer Group in 2014

Today, the Bayer Group comprises around 300 consolidated companies in 75 countries throughout the world. We have corporate locations in close proximity to our customers and markets worldwide, invest locally and offer attractive jobs.  

Mission and Values

Our mission: “Bayer: Science For A Better Life”

Bayer is a world-class innovation company with a 150-year history. Our scientific successes are intended to help improve people’s lives. At the same time, our innovations form the basis for sustainable and profitable business activity and are the key to maintaining or achieving leadership positions in all of our markets.

Our products are helping to address some of today’s biggest challenges, including global population growth, an aging society and the need to make efficient – and, wherever possible, sustainable – use of natural resources.

  • We are improving people’s quality of life by preventing, alleviating or curing diseases.
  • We are helping to provide an adequate supply of high-quality food, feed and renewable plant-based raw materials.
  • Our high-tech polymer materials are making significant contributions in areas such as energy and resource efficiency for mobility, construction and home living.

Our values

Bayer’s values play a central role in our daily work and are intended to guide us in fulfilling our mission. These values are represented by the word life: Leadership, Integrity, Flexibility, Efficiency.

These values apply to everyone at Bayer and are firmly integrated into our global performance management system for managerial employees. Our value culture ensures a common identity within the enterprise across national boundaries, management hierarchies and cultural differences.

We have also adopted a clearer position as we compete to attract the best talent, using the slogan: “Passion to Innovate, Power to Change.” Further details can be found in the Chapter “Employees.”

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Last updated: February 26, 2015  Copyright © Bayer AG