Management Report & Annexes | Fundamental Information About the Group

2. Corporate Structure

Bayer AG, headquartered in Leverkusen, Germany, is the strategic management holding company for the Bayer Group. Business operations are conducted by the HealthCare, CropScience and Material­Science subgroups, supported by our three service companies.

Bayer Group Structure

The globally operating HealthCare subgroup is divided into two reporting segments: Pharmaceuticals and Consumer Health. The Pharmaceuticals segment focuses on prescription products, especially for women’s healthcare and cardiology, and also on specialty therapeutics in the areas of oncology, hematology and ophthalmology. Our Consumer Health segment includes the Consumer Care, Medical Care and Animal Health divisions. The main focus of the Consumer Care Division is on non-prescription medicines, dietary supplements and dermatology products. The Medical Care Division comprises the Diabetes Care business unit, which markets blood glucose monitoring systems, and the Radiology business unit, which offers contrast-enhanced diagnostic imaging equipment along with the necessary contrast agents. The products of the Animal Health Division are destined for use in livestock and companion animals.

CropScience has businesses in seeds, crop protection and non-agricultural pest control. It is organized into two operating segments: Crop Protection/Seeds and Environmental Science. Crop Protection/Seeds markets a portfolio of high-value seeds and traits along with chemical and biological pest management solutions, at the same time providing extensive customer service to the agriculture industry. Environmental Science focuses on non-agricultural applications, with a broad portfolio of pest control products and services for areas ranging from the home and garden sector to forestry.

MaterialScience develops, manufactures and markets high-tech polymer materials including polyurethane raw materials, polycarbonates, coating and adhesive raw materials, along with specialty chemicals. This subgroup also manufactures and markets selected inorganic basic chemicals. MaterialScience is organized into the Polyurethanes, Polycarbonates, and Coatings, Adhesives, Specialties business units, and the Industrial Operations area.

Share of Sales by Segment 2014

The service companies Business Services, Technology Services and Currenta are reported in the reconciliation under “All Other Segments.” The reconciliation also includes the Corporate Center and consolidation effects.

Key Data by Subgroup and Segment     [Table 3.2.1]
  Sales EBIT EBITDA before
special items1
  2013 2014 2013 2014 2013 2014
  € million € million € million € million € million € million
HealthCare 18,924 19,975 3,260 3,581 5,334 5,484
Pharmaceuticals 11,188 12,052 2,031 2,371 3,490 3,699
Consumer Health 7,736 7,923 1,229 1,210 1,844 1,785
CropScience 8,819 9,494 1,729 1,806 2,248 2,360
MaterialScience 11,238 11,651 435 555 1,072 1,187
Reconciliation 1,176 1,119 (490) (436) (253) (219)
Group 40,157 42,239 4,934 5,506 8,401 8,812
1 For definition see Chapter 16.2 “Calculation of EBIT(DA) Before Special Items.”
Last updated: February 26, 2015  Copyright © Bayer AG
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