With its range of non-prescription and nutritional products, Bayer aims to help people do more for their health and well-being. This not only increases personal quality of life but can also greatly reduce health care costs.
Human life expectancy is increasing. At the same time, more and more people are making their own choice of medicines for the prevention or treatment of day-to-day ailments. And many people get information from the internet. “It has never been easier – or so important – to actively improve your own health,” says Erica Mann, spokesperson for the World Self-Medication Industry (WSMI) and Head of the Consumer Care Division of Bayer HealthCare.
Instead of waiting until people become ill before we treat them, we should be giving them the products and the information they need to help them stay healthy.
According to forecasts by the U.S. Department of Health and Human Services’ National Institute on Aging, the over-65s are the fastest-growing section of the population. That is causing health care costs to rise, and the strain on physicians and care givers is growing. Companies in the health care industry have an important contribution to make: “We need a new, innovative approach to health care,” says Mann. “Instead of waiting until people become ill before we treat them, we should be giving them the products and the information they need to help them stay healthy.” Non-prescription medicines – also known as over-the-counter (OTC) products – and nutritional supplements play a key role in this, as do opportunities to find out about various health-related topics.
As a global leader in the OTC and nutritionals sector, Bayer is in a good position to provide access to non-prescription products worldwide. After all, the company can look back on a tradition extending over one hundred years, starting with probably the best-known painkiller of them all – AspirinTM. Over the decades, the OTC portfolio has been expanded to include everything from products to treat skin problems, gastrointestinal conditions or colds to nutritional supplements.
are the fastest-growing
section of the population.
The company’s recent purchase of the consumer care business of U.S. pharmaceuticals group Merck & Co., Inc. – the second largest acquisition in Bayer’s history – has added numerous leading products to this list, mostly in the cold, allergy, sinus & flu, dermatology (including sun care), foot health and gastrointestinal categories. “The expansion of our portfolio makes us an even better partner for consumers worldwide,” comments Bayer HealthCare CEO Dr. Olivier Brandicourt.
Bayer is now the second-leading supplier of non-prescription products globally and has risen to number one in the U.S., the largest OTC market in the world. Following the takeover of Steigerwald Arzneimittelwerk GmbH in Germany, Bayer is now active in the area of herbal medicines as well, while the acquisition of Dihon Pharmaceutical, a leading company in the manufacture and marketing of OTC products in China, opens the door to the field of traditional Chinese medicine.
Knowledge improves health
Bayer HealthCare doesn’t only help people through its products, but offers extensive information on improving and maintaining health. “As standards of living improve around the world, health awareness is growing along with people’s desire to boost their knowledge of health issues,” explains Dr. Felix Reiff, a member of Consumer Care’s global management team.
The expansion of our portfolio makes us an even better partner for consumers worldwide.
Bayer supports consumers with a wide range of services. For example, the company works with the American Heart Association to provide online information about how people can lower their blood pressure by changing their habits. Another website gives professional advice on wound healing and baby care, and the “Skin Peace” app helps people to calculate appropriate topical medicine doses. Bayer is also actively involved in local, regional and global industry associations to help ensure the creation of a secure, reliable legal framework for the non-prescription sector. Says division head Mann: “Credible information is the foundation for building consumer trust in personal health care.”
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